Buzzfeed Crushes Native with GE
If you log into the Buzzfeed home page today, you will notice that there is a time machine on there that takes you across multiple decades to see what it would be like to be on Buzzfeed across different decades (as of posting, the 20s/30s/40s are there).
The coolest part of this time machine is that it flows so well with the Buzzfeed user experience. I love what these guys are doing to pioneer the new wave of native advertising.
From GE’s perspective, I can’t think of a better way to get across the point that they are a brand that withstands the test of time. In the past months, I have enjoyed watching what they have been experimenting with to remain relevant — and this one has got to take the cake as my favorite.
Check it out: http://www.buzzfeed.com/?timemachine=engage-dec-20s (warning sound involved)
