Earlier this week, I wrote my first piece for TechCrunch (career goal - yay) called “Your Mobile Phone is the Least Social Device You Own.” The general gist is that we use our phones as a means to an end, rather than a consumption experience. For this reason, we can’t think about mobile in the same way that we do about developing for desktops.
Since we have so little time to use mobile, we are often using it as a way to fill a gap. The biggest frustration that I’ve had with many apps lately is that they have too much going on. The apps I use the most have 1-2 use cases that they master, which makes it less than daunting to open them.
These quick hits feel like the future for developing for mobile, and in turn how we advertise on the platform. Now who wants to help solve this problem?