The Dude from Heroes Makes Cool Stuff for AT&T
Tim Kring, of Heroes fame, recently paired up with BBDO and AT&T to create what is effectively a multi-platform thriller experience, called Daybreak.
It’s cool to see the folks at AT&T branching out, but the content experience itself is a bit confusing to navigate. Was hoping to see some way to drive me back, since the 15 minute episodes take a bit of an investment.
Either way, cool to see brands experimenting!
