Have you ever wondered why people do the things they do when they’re watching TV or using the Internet? Sometimes it feels like the Internet is a giant time suck and other times it feels like you are learning about the unexplored wonders of the world.
I am embarking on the beginning of a research journey to better understand how we consume content and under what contexts. I’ll be writing progress updates about it here on Fads & Ads.
The project will consist of several research layers, but to get started, I’m kicking off with a survey to get build some initial hypotheses.
Your help would be greatly appreciated in filling out the survey, which can be found here: